160 pages , Profile Books(GB) , 1994 Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace.
Kodaikanal mercury poisoning is a proven case of mercury contamination by (Hindustan Unilever) in the process of making mercury thermometers for export around the world. The exposure of the environmental abuse led to the closure of the factory in 2001 and opened up a series of issues in India such as corporate liability, corporate accountability and corporate negligence.
79 pages , Random House Digital, Inc. , 2003 From the Siberian Taiga, where tigers and sika deer live, to the Old World forests of Norway, from the Boreal Shield of North America to the birch forest of Northwest Russia, introduces the last great forest wilderness on earth which is in danger of being destroyed.